I was requested recently to put together a little bit of info about social media (I wasn’t specifically talking about Facebook, Twitter, blogging, etc – just in general), including purpose, benefits, commitment, etc.
Here was what I presented. What do you think? Did I miss anything?
- easy & effortless – it doesn’t take much money or manpower to implement or use it
- ubiquitous – since it is so available and pervasive it isn’t hard for people to miss the message
- variety – social media takes many different forms, words, audio and image
- viral – the beauty of social media is that your message can expand well beyond it’s intended audience – therefore exposing and introducing new people to your cause and community!!
- Connecting – unlike communication which most often pushes information in a “one-way” direction, connecting must create a conversation. You must ask, Will Social Media create conversation within the community? Are people able to talk to you the minister/ministry team leader? Can they talk to one another? Also, part of the conversation involves other key elements:
- contribute – can others contribute in helpful and meaningful ways to the conversation? Are they even able to shape the conversation?
- collaborate – does your social media allow the benefits from the collective hive of experience, skills and knowledge from your community?
- Call to Action – Social Media must prompt people to do something. It can’t be passive. Some of the calls to ACTION might include:
- Go – are you asking someone to go and serve others in some way?
- Give – are you asking someone to give either of their time or financially to the cause?
- Pray – are you calling people to act in concerted and persevering prayer?
- Mobilize – are you asking people to spread the message of the cause to their friends and networks?
- spread the word – about the ministry to friends of those connected people (“viral” communication)
- enable a conversation – “empowers the masses, it encourages conversation and allows a people to contribute and collaborate.”
- Ask Robert & Melissa possibility…
- new way to reach out to those not connected with PITH already – may be able to spread the word about PITH concepts and ideas to those that are not even connected to the church…
- takes awhile to get going and others to connect – must dedicate several months to using it before others hear about you
- Not always effortless – takes time to write a well-worded 140 or less character message (Twitter) or even what you’re doing
- lose control of the message – “When a church engages in Social Media, it loses control. I have made this point in numerous interviews about Social Media. If you are a leader or a church that values and insists on control of your message – then stay away from blogging, keep far from Twitter, and don’t bother with Facebook.”
- can easily be impersonal – can very easily be “the pointless-presented-as-meaningful. It is the idea of ‘connection’ that in reality is mostly the surface appearance, of connection. It serves well to keep people in isolation, from relationship – but encourages them to believe they are really interacting.”
- Can become very consuming and addictive – time spent checking and sending messages can become overwhelming
- Social Media and Loss of Control
- Why Should Your Church Invest in Social Media?
- facebook holdout
- The Church Online – Developing Effective Web Strategies